Tag: google

The Changes in Search Engine Market Share Research

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Market share research is an important determinant of how popular a company is, as well as how successful they are. The basic formula for determining what percentage of the market they dominate is as follows; the unit sales of that company is multiplied by 100 and divided by the total market sales. This method of… Read More »

The Power of Social Media Marketing

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Social media marketing is marketing on social platforms such as Facebook, Instagram, LinkedIn, Twitter, and more. In recent years, social media marketing has gone from unknown, to crucial for successful marketing tactics. Marketing on social media is crucial due to the enormous amount of users available to be reached with powerful marketing techniques. Unlike Search… Read More »

Why You Should Optimize Your Website For Mobile

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The need to build mobile websites has never been as important as it is today. When Google modified its search ranking algorithm to favor mobile-friendly websites, we all knew the web development landscape would change entirely; however, trends in mobile search and traffic have exposed the greater impact mobile-unfriendly websites can have on businesses. Google… Read More »

A Basic Understanding of Search Engine Optimization (SEO)

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Search engine optimization (SEO) is a valuable, long-term approach to directing organic traffic to your website. By understanding what search engines – like Google, Bing, and Yahoo – use to rank websites, you can better identify ways of improving your position in the search results page and drive additional traffic to your site at no… Read More »