Tag: ppc

How Landing Pages Can Improve Pay-Per-Click Performance

by admin

Whether you advertise on Google, Bing or Yahoo, landing pages will play an integral role in the success of your pay-per-click (PPC) campaign. Most marketers redirect their paid traffic to a dedicated landing page, but a staggering 44% still opt to send traffic to their business’s home page. Although it is possible to run a… Read More »

How Google AdWords Can Impact Your Business

by admin

Google AdWords is a useful marketing tool that can deliver exceptional results quickly and affordably. It is no secret that Google owns the world’s largest advertising platform, but it also facilitates more than 70% of all search queries globally. This level of engagement makes Google an attractive platform to market on, as businesses can tap… Read More »

The Changes in Search Engine Market Share Research

by admin

Market share research is an important determinant of how popular a company is, as well as how successful they are. The basic formula for determining what percentage of the market they dominate is as follows; the unit sales of that company is multiplied by 100 and divided by the total market sales. This method of… Read More »