Tag: sem

What to Look Out for When Choosing an Online Marketing Agency

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When a company hires an online marketing agency, they do so with the impression that the company will revitalize their online presence and increase their visibility. Unfortunately, that’s not always the case. The wrong agency can actually tarnish your brand—and even your reputation—if things don’t go as planned. How can you spot a good agency… Read More »

A Beginners Guide to Search Engine Marketing

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When it comes to advertising online, search engine marketing is an essential piece of the puzzle for any business. Why? Because search engines, like Google, Bing, and Yahoo dominate online marketing channels, with more customers finding what they need via search engines than any other means available. Websites that appear on the first results page… Read More »

How SEO Marketing Companies Can Help Local Businesses

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For small local businesses, Search Engine Optimized (SEO) marketing is often considered the stuff of big business. Why bother with Google rankings and SEO websites when you’re selling to neighborhood regulars? Well, one reason: the competition is doing it. Big businesses do use SEO, and they’re using it on a local level to successfully draw… Read More »

How Google AdWords Can Impact Your Business

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Google AdWords is a useful marketing tool that can deliver exceptional results quickly and affordably. It is no secret that Google owns the world’s largest advertising platform, but it also facilitates more than 70% of all search queries globally. This level of engagement makes Google an attractive platform to market on, as businesses can tap… Read More »

The Changes in Search Engine Market Share Research

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Market share research is an important determinant of how popular a company is, as well as how successful they are. The basic formula for determining what percentage of the market they dominate is as follows; the unit sales of that company is multiplied by 100 and divided by the total market sales. This method of… Read More »

Why You Should Optimize Your Website For Mobile

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The need to build mobile websites has never been as important as it is today. When Google modified its search ranking algorithm to favor mobile-friendly websites, we all knew the web development landscape would change entirely; however, trends in mobile search and traffic have exposed the greater impact mobile-unfriendly websites can have on businesses. Google… Read More »

A Basic Understanding of Search Engine Optimization (SEO)

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Search engine optimization (SEO) is a valuable, long-term approach to directing organic traffic to your website. By understanding what search engines – like Google, Bing, and Yahoo – use to rank websites, you can better identify ways of improving your position in the search results page and drive additional traffic to your site at no… Read More »

The Power and Reliability of Email Marketing

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Email marketing has always been a powerful and reliable way for marketers to engage with customers and build business. But in recent years, email marketing has taken a backseat to newer, more attractive approaches like social media and search engine marketing. Trends in user behavior and social media suggest that this shift in approach is… Read More »