Tag: sem

The Changes in Search Engine Market Share Research

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Market share research is an important determinant of how popular a company is, as well as how successful they are. The basic formula for determining what percentage of the market they dominate is as follows; the unit sales of that company is multiplied by 100 and divided by the total market sales. This method of… Read More »

Why You Should Optimize Your Website For Mobile

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The need to build mobile websites has never been as important as it is today. When Google modified its search ranking algorithm to favor mobile-friendly websites, we all knew the web development landscape would change entirely; however, trends in mobile search and traffic have exposed the greater impact mobile-unfriendly websites can have on businesses. Google… Read More »

A Basic Understanding of Search Engine Optimization (SEO)

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Search engine optimization (SEO) is a valuable, long-term approach to directing organic traffic to your website. By understanding what search engines – like Google, Bing, and Yahoo – use to rank websites, you can better identify ways of improving your position in the search results page and drive additional traffic to your site at no… Read More »

The Power and Reliability of Email Marketing

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Email marketing has always been a powerful and reliable way for marketers to engage with customers and build business. But in recent years, email marketing has taken a backseat to newer, more attractive approaches like social media and search engine marketing. Trends in user behavior and social media suggest that this shift in approach is… Read More »