Tag: SEO

How SEO Marketing Companies Can Help Local Businesses

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For small local businesses, Search Engine Optimized (SEO) marketing is often considered the stuff of big business. Why bother with Google rankings and SEO websites when you’re selling to neighborhood regulars? Well, one reason: the competition is doing it. Big businesses do use SEO, and they’re using it on a local level to successfully draw… Read More »

Five Reasons Why You Should Invest in Search Engine Optimization

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It’s a well-established fact that search engine optimization (SEO) directly impacts the success of any online venture. When you invest in SEO, you change the underlying ways your website speaks to search engines by optimizing images, text, scripts and even HTML code to achieve the highest position in any given search result. In other words,… Read More »

How Landing Pages Can Improve Pay-Per-Click Performance

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Whether you advertise on Google, Bing or Yahoo, landing pages will play an integral role in the success of your pay-per-click (PPC) campaign. Most marketers redirect their paid traffic to a dedicated landing page, but a staggering 44% still opt to send traffic to their business’s home page. Although it is possible to run a… Read More »

How Google AdWords Can Impact Your Business

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Google AdWords is a useful marketing tool that can deliver exceptional results quickly and affordably. It is no secret that Google owns the world’s largest advertising platform, but it also facilitates more than 70% of all search queries globally. This level of engagement makes Google an attractive platform to market on, as businesses can tap… Read More »

A Basic Understanding of Search Engine Optimization (SEO)

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Search engine optimization (SEO) is a valuable, long-term approach to directing organic traffic to your website. By understanding what search engines – like Google, Bing, and Yahoo – use to rank websites, you can better identify ways of improving your position in the search results page and drive additional traffic to your site at no… Read More »