Tag: social media marketing

How Social Media and Marketing Works

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Social media and marketing (SMM) is the practice of sharing content on social media platforms to attract an audience, build trust and form long-lasting relationships. As of 2017, 81% percent of the US population has a social media profile. That number was 24% in 2008, less than a decade ago. As more consumers shift towards… Read More »

Why Every Business Needs a Social Media Marketing Strategy

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A social media marketing strategy is a basic outline of how a business will use social media to connect with customers and build brand awareness successfully. It involves a set of clear goals and objectives that guide strategic choices, including the platforms you will devote resources to, and the content you will create. Some businesses… Read More »

The Power of Social Media Marketing

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Social media marketing is marketing on social platforms such as Facebook, Instagram, LinkedIn, Twitter, and more. In recent years, social media marketing has gone from unknown, to crucial for successful marketing tactics. Marketing on social media is crucial due to the enormous amount of users available to be reached with powerful marketing techniques. Unlike Search… Read More »

The Power and Reliability of Email Marketing

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Email marketing has always been a powerful and reliable way for marketers to engage with customers and build business. But in recent years, email marketing has taken a backseat to newer, more attractive approaches like social media and search engine marketing. Trends in user behavior and social media suggest that this shift in approach is… Read More »