Living in a world where technology reigns supreme, a businesses’ success is very much influenced by their online presence. What can cause confusion to many companies when they’re trying to put their name out there and generate more traffic to their site is which web design trends will be the most effective and have a positive impact on their company’s success. In terms of both your public image and the profit that can be made, taking advantage of web design enhancements for your site can improve the overall success of your business.

Website development tools and trends change just as fast as technology continues to grow. This is one of the many reasons why it is important for businesses to stay up to date with the latest trends and developments.

One key component to keep in mind during web design or re-design is to design for the increase of conversion. The following are some points to keep in mind when designing for conversion.

Designing for conversion

One of the main goals for any site that is worthwhile is to encourage the website’s visitors to reach out to their business. There are many ways for this to be accomplished; be it by filling out a contact form, making a purchase, or by having them sign up for your company’s newsletter. Having customers perform the action you desire is a crucial aspect to keep in mind during web design and web development.

Bring Attention to Your Landing Page
Having eye-catching, interesting, and colorful graphics or pictures on your landing page is a way to catch the attention of your visitors and keep their interest on your site.

Make Use of Directional Cues
There are many obvious and subtle methods you can use to guide your visitors to what you want them to see or what you want them to do. Yet another crucial aspect to keep in mind when creating a useful web design.

First Glance
It’s crucial to keep all the important aspects of your site, such as the site navigation, the search bar, social media buttons, and crucial content where they can be easily seen at first glance. Being able to see this information before scrolling allows visitors to find what they need quickly making for better UX.

Image Matters
They say that you shouldn’t judge a book by its cover, but most people will assume a lot from a website’s look alone. Having a layout and web design that represents your company’s overall culture and feel can help your conversion rate.

Whether you are working on your site’s initial web design, or you are doing a revamp of an existing site, these are four very important aspects to keep in mind when designing that can help increase your conversion rate and thus improve your business.