It is incredibly important for a business to have an eye-catching, user-friendly, and responsive website. Typically, you can expect most people to be comparing your online presence versus that of your competitors before they contact or purchase from you. Your website is a critical element that potential clients are basing their first impression on.
Although many businesses understand the importance of having a user-friendly site, when they come across an issue, they are not sure where to begin with the redesign. Website redesign will always be a lot of work regardless of if you choose to do it yourself or work with a web design agency. To help you decide when the best time to invest in your website redesign, we have come up with the following reasons to update now.
1. Out of date
There are many reasons why a company will choose to go through a website redesign, one of the biggest reasons is a site the looks outdated. There are companies whose websites look like there were designed decades ago, so much so, that its obvious to users with an untrained eye.
This has the potential to hurt a business greatly. When looking at their options, a potential customer is most likely to go with a company that has a website that looks nice and is easy to use. It implies to potential customers that the company is growing and is with the latest trends and technologies.
2. Non responsive – difficult experience across numerous devices
Years ago, it was easy for companies to maintain websites because they were viewed almost solely on desktops. Nowadays, not only are people using mobile devices for nearly everything under the sun, but they are accessing information from many different types of devices such as desktops, laptops, tablets, and mobile phones. Users expect to have a seamless experience when transitioning from any device to another. If this is not so with your website, you risk losing potential customers.
3. Bad User Experience
If there is one thing that is incredibly important in your web design and web development, it’s user experience or UX. If your users are struggling to navigate through your website or it isn’t intuitively easy to use, you have a problem on your hands. One thing that ends up falling through the cracks for many companies is that they are not checking out their competition on a regular basis.
Technology is always evolving. Typically, big competitors will be on top of the latest trends. They tend to understand the behavior of users which in turn helps them get ahead of the game and has more potential to convert users into customers. When you are redesigning your website, check what the big competitors in your industry are doing, look at the features they are using to create the best user experience.
Overall the biggest reason to redesign your website is not only to attract more traffic to your website but to have users convert into customers and gain a strong following.